One of Spain's top football clubs and Primera Division sides, Atletico Madrid has launched an online gambling website in collaboration with Finnish Internet gaming company company Alands Penningautomatforening (PAF) in a three year agreement.
Branded Apuestasrojiblancas, the site is available in both English and Spanish and offers a complete range of betting and gaming services including sports betting, casino, poker, bingo, lottery, slots, and skill games, all connected to the Atletico Madrid brand.
Anders Wiklund, Head of Business to Business at PAF, said: "We are pleased to announce that Atletico Madrid’s official gaming site has today gone live. It’s a true honour for Paf to launch this service, and together with the club, be able to offer Atletico Madrid fans a very special and unique online entertainment service."
Juan Carlos Moya, Commercial General Director of Atletico Madrid, added: "Today a big step has been taken for us as a club, when it comes to developing and meeting the demands and trends on the market. Atletico Madrid’s official gaming site, combined with the recent release of our club’s new website, shows that we are meeting and communicating with our fans in a modern way with the help of new technology."
A percentage of the profits from the online gaming venture will be donated to Maxi Rodriguez’ charity project in Rosario, Argentina, in co-operation with the Atletico Foundation