Wednesday, November 16, 2011 :  Successful service launched earlier in the year is extended
 
UK bookmaker Ladbrokes' mobile customers now have access to live streaming of AtTheRaces' (ATR) live coverage of all British and Irish horseraces, an extension to its Racing UK service launched earlier this year.
 
The service initially available to iPhone users will see Android and other mobile platforms added in the near future.
 
The company who reported growth in mobile revenues of 163 percent in its third quarter results intends developing the service further with the launch of a new mobile platform in 2012.
 
Access to the live racing service, via the Ladbrokes App available at the iTunes store or by utilising an SMS option, costs customers a minimum GBP 1 bet.
 
Richard Ames, Ladbrokes Managing Director, Products commented: "Mobile betting is growing rapidly and Ladbrokes customers have a leading range of services. We continue to develop it and aim to make it the first choice for mobile betting and gaming customers."