Cellectivity subsidiary Bet2Go.com, a mobile betting operation, has signed up as an official betting partner with the Bolton Wanderers, an English Premier League club. The agreement is to initially run for two football seasons.
The mobile betting nature of Bet2Go's offering will enable punters to enjoy some in-game wagering from the stands, on the move and whilst on the Internet at home.
Cellectivity boss Marcel Puyk says: “Mobile betting is ideal for football supporters who, whilst at the match, are able to compare the odds and bet live on the game that they are watching or other matches or sports events from their seat in the stadium. This also extends to those supporters not able to attend matches or when Bolton Wanderers are playing away.”