1/20/10 – The giant online gambling group Betfair has launched its latest venture – an online casino with downloadable software powered by Playtech and presenting players with a full range of services and a casino gaming suite that includes progressive jackpots.
Betfair Casino already offers Zero Lounge games, providing its players a theoretical 100 percent return-to-player percentage across a variety of games, and the gambling group boasts that it remains the only Internet casino to offer players popular casino games such as roulette, black jack and baccarat at 0 percent house margin; a successful tactic that has garnered many players for the company.
The new download casino facility from Playtech provides players with over 150 games to play, including over 20 card games, 50 multi-line slots, a variety of Marvel branded slots and progressive jackpots on a variety of games, such as Blackjack with an average jackpot of $250 000.
Betfair already has over 2 million customers and the firm plans to maintain its successful marketing and promotional programs. The company runs a major advertising campaign that includes extensive TV ad campaigns and high profile partnerships with Barcelona FC, Manchester United FC and Royal Ascot Racecourse, all aimed at increasing brand awareness.