December 7, 2011 : Exclusive betting partner and cross-marketing opportunities
 
UK bookmaker BetFred has partnered with Kitbag.com to become the online sports retailer's exclusive betting partner.
 
Kitbag.com carries a range of sports merchandise and hosts the official online stores for a number of high profile football clubs such as Manchester United, Chelsea, Barcelona and Real Madrid and other sporting organisations including the Rugby Football Union, Ryder Cup, Formula 1 and Wimbledon.
 
Members of both sites will benefit from exclusive introductory deals and promos as a result of the partnership and Kitbag.com will provide Betfred with prizes for campaigns and promotions.
 
Edward Boardman, commercial director of Kitbag, said: "We are delighted to be teaming up with Betfred and see them as an ideal partner for Kitbag.com. We both have sports fans at the heart of our businesses and can't wait to offer them the opportunity to win great prizes and free bets from Kitbag.com and Betfred."