Following a contract signed last year, the online gambling website has launched, reports the Irish newspaper Independent.
Last year the new brand said it expected to target the Irish, UK, South African and Canadian markets. The enterprise was conceived in 2006 by communication veterans Brian Nesbit and Eamon Garland, who claimed that their company is Ireland's first dedicated online betting and gaming solutions platform, incorporating feature rich media and peer to peer gaming applications, all fully integrated with key next generation networking features.
The Independent quotes managing director Damien Levingston as saying: "When we approached the process of creating a new online presence, we wanted to focus on creating a more user friendly experience that would foster a greater degree of loyalty and communication with the end user."
Powered by Cryptologic – Wagerlogic, the site offers a selection of popular online Sports Betting, Casino, Poker and Bingo games. Technical Director Eamon Garland told the newspaper that the company would offer the "best possible deal" to its members saying "Integrity will be our strength. We partner with some of the world's leading gaming platforms and payment providers ensuring a fun, safe and secure environment for our users".