The Dublin-based online casino and poker software developer Cryptologic has announced the complete integration of its poker site into Betsafe's online eWallet payment system.
Betsafe, a major European supplier of online gaming and sportsbook products, joined CryptoLogic's poker network in January 2007.
The addition means that Betsafe players now enjoy the convenience of having one single account for all of their gaming needs. Prior to the integration, Betsafe's poker site was not connected to its sportsbook product, and the new combination means an enhanced Internet experience for Betsafe customers and improved opportunities for cross-selling from the sportsbook to the poker product.
"Today's announcement demonstrates CryptoLogic's commitment to enhancing the player experience with flexible, customer and player-centric solutions," said Brian Hadfield, CryptoLogic's President and CEO. "Our focus is to strengthen relationships by working closely with our licensees to find out what their players want – and then delivering superior products that meet their unique needs."
It is expected that the integration into Betsafe's eWallet will lead to a significant increase in the player conversion of sportsbook customers to CryptoLogic's online poker product.
Betsafe will increase its marketing initiatives for its online poker offering, which should lead to an increase in player conversion.
"The launch of our single wallet is much awaited and we believe that this integration will have a strong positive effect on all our products," said Henrik Persson, Betsafe's CEO.
Betsafe boasts over 70 000 customers in more than 100 different countries, and has become one of the leading suppliers of online gambling to the Scandinavian market since its launch in 2006.