In a promotional initiative that is being interpreted as a shrewd marketing move to build up a substantial player base, online bingo operator 888ladies  has launched a free bingo offer which could see lucky bingo fans scooping cash prizes for no deposit.
 
According to the firm's website, the new free bingo games are identical to those offered on the monetised side of the site, and players who register can get as many as six free bingo cards in the 75-ball ‘Bubbly Bingo Room' totally free.
 
Free games will run from Monday to Friday with jackpots that could reach GBP 300. There are also free weekend bingo games with jackpots on a Saturday and a Sunday that could be as high as GBP 500.
 
Real money players are offered sign-up and other bonuses by the company.