10/21/09 – Dragonfish, the independent B2B division of 888 Holdings plc, has launched its X-Factor branded Quickplay game for Bingo.
This new 5 reel 20 pay-line video slot operates within the company’s new integration platform and has three types of bonus round – Judges Bonus, Boot Camp and Live Final.
The timing of the X-Factor branded slot launch is positioned to take advantage of the Saturday and Sunday night scheduling of ITV1’s hit television show, the exciting knockout stages of the competition, and the show’s continued success at the top of prime time ratings.
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Gabi Campos, managing director of Dragonfish, commented: “Dragonfish continues to supply a range of highly attractive Quickplay games for our bingo clients, enabling them to increase player retention and drive increased lifetime customer values. X-Factor is one of a number of leading branded games such as Spiderman, Fantastic Four, Cluedo, Monopoly and Cleopatra that will be coming to our bingo partners soon.”