OTTAWA & SAN FRANCISCO –(Business Wire)– BPlay, the one-stop entertainment solution for BlackBerry users, and leading mobile games developer and publisher, Hands-On Mobile, announced the highly anticipated launch of World Poker Tour(R) (WPT) Texas Hold ‘Em on BlackBerry devices. The game will be available to purchase on www.bplay.com. To access the game, customers simply go to bplay.com on their mobile phones, select Top 10, then WPT(R) Texas Hold ‘Em. The game is available at a one-time cost of $8.95 for unlimited use (plus applicable carrier messaging charges).
"WPT is the number one brand in poker and we're thrilled to deliver this leading title to our BlackBerry users who are embracing entertainment as an integral part of the mobile experience," said Nicholas Reichenbach, SVP of BPlay. "Poker is a favorite activity that can be enjoyed and played in person, online and now, on the BlackBerry."
Just last month, the two companies announced an exclusive agreement for BPlay to distribute Hands-On Mobile products into the BlackBerry market. In addition to WPT Texas Hold ‘Em, other offerings include: Call of Duty(R) 3, Monopoly(R) Tycoon(TM) 2007, Top Gun(TM): Gulf Crisis, and more.
Texas Hold ‘Em is a worldwide phenomenon and we are excited to be working hand-in-hand with BPlay and World Poker Tour to make the top mobile poker franchise available to BlackBerry users. This is a key milestone in our global commitment to expanding the size of the mobile gaming market," said Michael Temkin, CTO and SVP of Product Development, Hands-On Mobile.
BPlay, WPT and Hands-On Mobile will be hosting a poker tournament on May 9th at the world's largest BlackBerry conference (WES -Wireless Enterprise Symposium) in Orlando. This one-of-a-kind VIP tournament will award the lucky winner with a seat at the Season VI WPT Invitational in Los Angeles, California, an exclusive, invite-only tournament with Hollywood's hottest celebrities and poker's top pros.
"With the new BlackBerry Pearl recently rated as one of the best handsets for mobile gaming, and the launch of the leading poker title, WPT Texas Hold ‘Em, this truly is an exciting time for BlackBerry entertainment," Reichenbach added.