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From London to Lucknow, Birmingham to Bangalore, the best of online gaming now arrives in the UK courtesy of Bollybingo.com, reads the marketing hype for the latest addition to the Jackpot Joy bingo network, which boasts some 3 million UK players.
The new site offers over 60 games in a range of bingo rooms, along with a selection of Casino classics, online slots, scratch cards and major branded games like Monopoly, Deal Or No Deal and The Price Is Right.
By targeting and appealing to the Asian market, the operator plans to create a lively online community where members can make friends, enjoy the chance of winning cash jackpots and experience the latest Bollywood movie trailers and soundtracks whilst they play.
"We're delighted to be launching what we believe will be a unique opportunity for the Asian market,” said Bollybingo m.d. Barry McGovern this week. "Bollybingo.com successfully marries gaming opportunities with the latest film trailers and music from Bollywood, to provide a dynamic new opportunity for having fun, making new friends and winning exciting prizes.