The Bulgarian Football Union has signed a sponsorship agreement with the German-Malta online betting firm Bet-at-home.com covering qualification home matches to the FIFA World Cup 2010 and the friendly matches scheduled for the Bulgarian national team. The contract was brokered by sports agency Sportfive.
The sponsorship deal gives Bet-at-home.com a wide range set of advertising rights during the home matches of the A-team and the Under 21s at Vasil Levski National Stadium in Sofia. These include the title right as Official Sponsor as well as the right to use BFU’s logo in the company's communication and PR work.
During the matches, bet-at-home.com advertising material will be prominently displayed on the field perimeter advertising boards and at coaches’ bench. The logo of the bet-at-home.com brand will be incorporated on the various sponsor backdrops, and in adverts in printed materials and on the website of BFU, along with hospitality tickets. The company will have access to PR activities with the players.
Bet-at-home.com AG is a company with holdings in Germany, Austria and Malta. Through a wholly owned subsidiary the company holds a casino and sports betting licence issued by the Malta LGA authorities. The online betting company boasts over 1.4 million registered customers from over 70 countries and is listed on the Frankfurt and Viennese stock exchanges.
"This cooperation fits very well with our existing sponsorships in Eastern Europe and supports the future advertising activities of bet-at-home.com in Bulgaria", Klaus Gruber, marketing manager of bet-at-home.com said in a statement announcing the sponsorship. "With the help of the Bulgarian Football Union and Sportfive we will be able to use this engagement to keep increasing the awareness of the bet-at-home.com brand."
Borislav Mihaylov, President of BFU said: "We warmly welcome bet-at-home.com as our new Official Sponsor. The company is passionate about sports and the communication of their brand and we are passionate about our future role in international football – this partnership will be very beneficial to both of us."