Centrebet has become the latest online gambling group to sign a sponsorship agreement with a football club, in this case the Australian A-league champions Newcastle Jets.
Centrebet will be the official shirt sponsor following a one-year deal with the club, with an option to extend. The deal will result in wide brand exposure in major events like next year's Asian Champions League.
Neil Evans, media director at Centrebet, says: “We have long wanted to be a part of such a growing sporting market-place, and this sponsorship has allowed us to take a giant step – and we’ve put our faith in the Newcastle Jets. Never before has such a corporate bookmaker taken such a step, and we hope it opens every sport’s eyes in these tough economic times [on] what can be achieved.
“We want to provide evidence to Australia’s mainstream sporting marketplace that we’re prepared to invest money back into the clubs that matter to Australia’s future.
“The Newcastle Jets have worked hard, both structurally and financially, since that historic A-League opener on August 28, 2005 to build a club and culture that appeals to a widening market – and we know the club is excited and committed to the Centrebet partnership, and we want to a build a financial and community relationship with our champion football club.”
The sportsbetting company already has sponsorship arrangements with rugby club the Cronulla Sharks and Aussie rules club the Sydney Swans.