The UK interactive television gambling company NetPlayTV plc has signed an exclusive TV distribution deal with Channel Five Broadcasting and the launch of its new service EuroTeleMillions.com on Monday, 9 March 2009.
EuroTeleMillions.com features five fixed odds draws every week: Monday to Thursday for a GBP1 million guaranteed jackpot, and each Friday with a guaranteed jackpot of Euro10 million. All the EuroTeleMillions.com draws pay out down to just one matched ball, increasing the odds of winning. The new game is an evolution of the ‘Play Monday' charity draw acquired by NetPlay TV in early 2008 that has undergone extensive re-development. The televised draws will be aired daily as a two and half minute commercial on Five.
NetPlay TV has also signed a new partnership agreement with Trinity Mirror Group whereby the EuroTeleMillions.com service will be promoted in all of the Mirror newspaper titles. This includes the Daily Mirror and Sunday Mirror, The Daily Record, Sunday Mail, and The People. The new game will also be promoted in a range of Trinity regional press titles. Readers of these titles will be given five additional free plays when they purchase their first five tickets, giving the players five extra chances to win.
Martin Higginson, Chairman and Chief Executive of NetPlay TV plc, said: "The draw will be broadcast daily in an exclusive deal with Five. In the first of its kind, our presenters will reveal the numbers for the day's big draw in a two and half minute TV commercial. In partnership with Trinity Mirror, we're giving their readers GBP5 worth of additional EuroTeleMillions.com tickets when they purchase their first five, giving them five extra chances to win the jackpot.
"We're pleased to be working exclusively with both Five and Trinity Mirror Group. This is an exciting launch for the company and another key milestone in our evolution."