Savvy industry veterans Mark Blandford and Andrew Black, who were involved in founding Sportingbet and Betfair respectively, are looking to a football oriented sports betting enterprise as a profitable investment.
The two have backed the new sports betting website FSB Technology, the management of which plans to launch fixed odds trading by August 2009, taking stakes from punters on individual player and team performances in the big European football leagues and tournaments, measured through a clever system that uses real time data.
The Black/Blandford investment is part of a GBP 750 000 capital investment in the company which will be used to build development, hosting and licensing facilities.
The idea is the brainchild of FSB co-founder Dave McDowell who said: “It’s about taking the software we developed last year and building in the scale and support structure around it to put the products in front of the customer.”
In an eGaming Review article late last year two other industry heavyweights, Unibet's Petter Nylander and former Ladbroke's online gaming chief David Briggs, considered the possibilities of McDowell's concept and recommended fixed odds betting for it as the best way forward in a commercial sense.
FSB is currently in discussions with several tier one UK bookie groups and expects to sign them up to contracts in the near future.