Thursday, November 3, 2011 : BIDBINGO PITCHED ON BIDSHOPPING
GTech G2 partnership showcases online bingo site
Internet gambling software developer GTechG2 has unveiled a partnership with bidShopping to showcase the newly launched online gambling site Bidbingo.co.uk.
The new bingo website will feature GTech G2’s selection of bingo games and embedded side games, whilst live presenters and market leading chat features will allow players to create their own online community.
Bidshopping is one of the UK’s largest television and online shopping destinations, and offers more live television than any other shopping channel in the UK, broadcasting seven days a week to millions of digital homes via Virgin TV, Freeview, Sky and the web, a GTechG2 spokesman said this week.
The company sees this agreement as an opportunity to reach more players due to the similar target audience profile between bingo players and bid shopping.
The company plans an aggressive marketing campaign through bidshopping to coincide with the bingo site's operational debut. This will include television advertising across all three TV shopping channels, email marketing to the bidshopping client database, direct mail to members and leaflets in delivery parcels and promotional offers through the bidshopping customer call centre.