With the first half of 2009 almost history, thoughts are turning to early 2010 and the biggest gambling expo in Europe – the International Gambling Expo scheduled for Earl's Court, London between 26 and 28 January 2010.
 
The new branding may not slide off the tongue as easily as it's former acronym ‘ICE', but the industry is expected to flock once again to the interactive section of this major show.
 
Organisers Clarion Gaming say that exhibition spots are already filling up with the big names in the business, with over 140 companies already condsidering designs and plans, including Novomatic-AGI / Astra Games, IGT / Barcrest / Cyberview, Merkur Gaming, WMS Gaming, JPM/Synot, Aristocrat Technologies, TCSJohnHuxley, TAB Austria, Bally Gaming, Atronic, Play4Win, Boss Media, Playtech, Microgaming and Cryptologic