New Media Lottery Services, Inc., a lottery content and systems provider, has launched a new online bingo and digital lottery game site branded ‘CelticBingo.com.'
The white label enterprise is in partnership with The Irish Post newspaper in the UK and Rehab Lotteries, Ireland's leading charity lottery organisation. This is the first white label of the successful RehabBingo.com site to go live.
A spokesman for New Media Lottery Services said that the partnership with The Irish Post is just the first in a series of new ‘channel' opportunities for NMLS to extend the RehabBingo.com brand across the UK and Ireland and significantly broaden the site's user base.
He said that the RehabBingo.com site has enjoyed success with nearly Euro 50 million in prizes paid to players since launching in 2005. Funds raised from RehabBingo.com are used to support the charitable activities of the Rehab Group in Ireland & the UK.
The new site extends The Irish Post's brand through the online bingo and digital lottery games. It allows readers to participate in promotions and competitions both online through the RehabBingo.com site and in the widely circulated Irish Post weekly newspaper.
Commenting on the launch NMLS CEO John Carson said, "'CelticBingo.com' is the first white label channel partner site to go live for NMLS and Rehab Lotteries and, as such, leads the way for a number of high profile Irish & UK brand channel partnerships scheduled for release throughout the balance of this year. These new partnerships will expose RehabBingo.com to a wider audience and enhance the success of this launch. As an added benefit, it also allows NMLS further investment in digital lottery game development for other projects being planned across Europe."
Kieran Moloney, CEO of The Irish Post newspaper commented, "The launch of ‘CelticBingo.com' has added another dimension to The Irish Post brand. It also allows us more interaction with our readers and the chance to bring them a unique new product. The site also provides The Irish Post with a new and dynamic revenue model."