Thursday, June 16 2011 : long association is set to continue
Online gambling software provider Microgaming and the major UK gambling group Ladbrokes have signed a new platform and content supply agreement through which Microgaming will continue to supply casino and games software to Ladbrokes’ internet betting and gaming website under new terms that offer both parties revenue growth opportunities.
Ladbrokes online casino has been powered by Microgaming for over 10 years; the first online bet was taken on 11th October 2000 and it has been a partner of Ladbrokes ever since, a company spokesman said this week.
Roger Raatgever, CEO of Microgaming said: “We have had a long and successful association with Ladbrokes; this new agreement will enable us to continue working closely together to enable Ladbrokes to provide a market leading casino offering and extend the reach of our products across all Ladbrokes channels. We are proud that Microgaming has supplied online gaming software to Ladbrokes for over 10 years and we look forward to a continued prosperous relationship.”
Richard Glynn, Ladbrokes CEO commented: “This agreement reflects our ongoing objective to offer customers the best products in the market place through more flexible supplier relationships which offer increased opportunities for growth. Microgaming has a proven track record and product range and this new agreement offers us the opportunity to maximise our relationship in the future.”