1/14/10 – One of the UK's most established online and land bookmakers, the Ladbrokes group, expects to launch an impressive new version of its Internet sportsbook this week. 

BofogLife SportsBook

Company spokesmen have revealed that online punters will be able to access over 30 000 livestreamed sporting events in 2010, thanks to an investment of some GBP 3 million in Internet broadcast rights to international sports fixtures that include football from 11 countries, international Europa Cup and Asian Champions League matches, and tennis and cricket from Wimbledon, the Australian Open and ATP tennis along with coverage of the Australian Twenty20 league cricket.
The service will be free-to-view for Ladbrokes players, although in the case of horseracing viewers will be obliged to place a GBP 1 bet. 
Ladbrokes' popular in-play betting service will feature in a special module on the homepage for the convenience of players.
John O'Reilly, who heads up the online gaming activities of the group, says that the site underlines the importance the group places on in-play betting and live video streamed events. "This initiative, together with further development of our mobile offering and the development of new markets in Europe, will continue the growth,” he said this week.
The gambling group is enjoying a busy week with the parallel launch in Italy of its dedicated online poker offering  which the company says already has 35 000 registered players and will provide freeplay Texas Hold'Em tourneys. Once the Italian regulations permit, the group plans to launch Italian cash games, too.