The UK online gambling group Virgin Games has embarked on an initiative to significantly increase its online gambling search engine visibility, hiring the London specialist agency Latitude for the purpose.
Virgin has been active in the online casino, bingo and poker sector over the last three years, and Latitude will be concentrating on ramping up the content on its properties along with increased activity on display, affiliate and paid search through major engines like Google.
The move is ahead of an expansion of Virgin's portfolio of online games, Internet marketing manager Simon Hall said.