10/12/2012 : TURKISH BETTING OPERATION PARTNERS WITH EPL CLUB
 
Strengthens ties and reinforces brand awareness
 
English Premier League Club Liverpool FC has signed a commercial agreement with Turkish online betting firm misli.com.
 
Misli.com will join Paddy Power and 188BET as the club's third betting partner exclusively catering to the Turkish market.
 
Baris Telkin, chief executive of Misli.com hopes to build its customer base on the back of the deal.  "This deal shows commitment to our 300,000 customers, bringing a global sports club closer to home," he said.
 
Terms of the partnership and the consideration paid were undisclosed.