Lovebingo.co.uk hits TV screens today with its first national television advertisement campaign, featuring a rather large, chimney borne, nappy-wearing cherub bringing bingo games to suburban housewives.
After launching the site in May this year, the operator is now clearly ready to take business to the next level with an advertising strategy that underlines the fun nature and branding of the website.
The advertisement, which has been posted on Youtube, features what must surely be a uniquely portly and be-winged comedic Cupid crashing down a chimney in response to the plea of a frustrated bingo player looking for some action. The advert invites new players to sign up at Lovebingo.co.uk and get GBP10 free to play with a community of fellow bingo lovers.
Love Bingo managing director Stephen Hare says, "TV screens across the UK have seen lots of online bingo advertisements in the past six months and most seem to have a fixed style of a lead bingo actress playing at a bingo site and looking pleased with herself.
"We thought the UK online bingo market deserved something a bit more interesting, and the Lovebingo.co.uk ad delivers a unique message to bingo players, demonstrating a clear choice and lively alternative to the established market leaders."