Top poker industry magazine owner Bluff Media has added a new sponsor for its 2009 Player of the Year Awards. Lugz Footwear will be presenting a custom built Orange County Chopper motorbike to this year's winner.
 
Eric Morris, one of the Bluff founders, said the company was delighted to add Lugz to the prestigious occasion. "We're proud that we've been able to attract a non-industry sponsor to help increase the prestige of the award," he said.
 
The Bluff Magazine Player of the Year is awarded to the poker player who has the best results over the Pokerstarscourse of an entire calendar year. Points are awarded for each tournament finish based on the tournament buy-in and the size of the field. Previous winners include Phil Ivey, Chad Brown and reigning Player of the Year John Phan.
 
"Lugz is very excited to be sponsoring Bluff Magazine's Player of the Year Program," said Larry Schwartz, a Lugz senior executive. "The aggressiveness of these players and the pride they take in their craftsmanship is such a synergy of our own brand."
 
The bike was built in 2006 by Orange County Choppers and was revealed to the world during episodes of Discovery Channel's American Chopper. 
 
Michael Binger currently leads the 2009 POY race but Bertrand Grospellier, Jeff Madsen and Scotty Nguyen are all in contention.
 
And from Bingos.co.uk…..
 
Also offering major prizes, this time to the top affiliates in the bingo sector, is Bingos.co.uk, which this week announced that it would be putting up five cars, including a Porsche Boxster and BMW M3, to be won by top performing affiliate marketers using its Income Access program. The promotion is valid until the end of December 2009 and winners will be decided monthly, based on the number of depositing signups for each calendar month.
 
Really good affiliates who reach the monthly target of 500-999 qualified registrations will receive a Fiat worth GBP 10 000, and for 1 000-1 499 qualified registrations they will win a Volkswagen Scirocco, worth GBP 20 000. For referring 1 500-1 999 qualified registrations in a month, an affiliate will be driving away in a BMW 325 coupe, worth GBP 30 000, and if they can gather 2 000-2 499 qualified registrations a brand new Porsche Boxster, worth GBP 40 000 will be theirs. To win the Beemer M3, an affiliate will have to top 2 500 in qualified registrations who have actually deposited – that's a vehicle worth over GBP 50 000.
 
"This car giveaway is one of the most exciting promotions available to i-gaming affiliates today," said Nicky Senyard, CEO of Income Access. "And the advantages of working as an affiliate to Bingos.co.uk also include experienced and dedicated support, in-depth tracking reports offered, and a variety of marketing tools through the Income Access affiliate software. All these features should help affiliates reach their referral targets."