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11/24/09 – The Malta subsidiary of Austrian online sportsbook operator Interwetten will be the new sponsor for the Honda MotoGP motorcycle racing team for the 2010 season.
Expanding its successful partnership projects in the past in the 125cc and 250cc racing classes, the company has signed up 250cc world champion Hiroshi Aoyama as a rider for 2010. Daniel Epp will manage the team.
“Interwetten is one of the most modern betting providers in Europe,” said Wolfgang Fabian, chief executive officer.
“Our dynamic innovation should also be reflected in our commitment to motorsports. Just like Interwetten, MotoGP stands for spectacular action, first-class sports and excitement until the last corner.
“Interwetten markets itself in countries such as Spain and Greece and also in Germany and Switzerland and, therefore, MotoGP is the ideal platform to increase the popularity of our brand in these countries.”
Interwetten relaunched its sportsbetting website at Interwetten.com in the Spring and revealed that it would also partner with Thomas Luthi next year for its Interwetten Moto2 team.
“We want to support Hiroshi in gaining experience in MotoGP and to establish ourselves together in the premier class,” said Epp.
“With Thomas Luthi, Interwetten made its first steps in the motorsports World Championship and was very successful. Especially in Switzerland, we are profiting enormously from Thomas’ popularity and image.”