Neogames in new scratchcard deal
12/10/09 – NeoGames is in the news again this week with another scratchcard deal, this one with the Isle of Man investment company Sweet Hope Ltd, which has ordered a white label on the branding Big Money Scratch.com, specifically targeting the Netherlands.
The partnership with Sweet Hope Ltd will not only result in the growth of online scratch cards in the Dutch market, but also provide the players a localised alternative gaming offering with a fun and creative concept, a Neogames spokesman said this week.
NeoGames have custom-made over 50 scratch games, all of which have been localised and translated to meet the demands of the Dutch audience across the globe.
Michael Labrecque, CFO of NeoGames, said: “Together with Sweet Hope Ltd we are proud to have created a localised online scratch card brand which is taking NeoGames into its 17th local market. With Sweet Hope Ltd’s industry expertise, we see huge potential for the brand to grow in the future into other local markets”.
“Sweet Hope Ltd have now agreed a partnership with NeoGames," said Ann Skinner, CEO of Sweet Hope Ltd. She revealed that Sweet Hope Ltd is a newly formed company in the gaming market sector and will be looking to add some new brand and content dynamics as a white label partner under the name BigMoneyScratch.com.
"We wanted to have a dedicated Scratch Card proposition for the consumer, something that is exciting, with easy to play games, that enhances the consumer experience and helps to retain consumer loyalty. We hope to turn BigMoneyScratch.com into a recognisable national brand and are focusing our launch in the Dutch market as part of our Strategic business plan,” Skinner said.