Online scratchcard games developer exploits a popular social gaming trend

12/30/09 – Farming-related applications are the most popular games on Chinese social networks, and the genre is booming on western sites like Facebook with offerings like Farmville, Farm Town and Country Story released by developers such as Zynga and Playfish.  This week it appears that online scratchcard software developer Neogames has spotted the trend too, launching its own agricultural application to licensees.
The latest new scratch game to enhance the Neogames burgeoning gaming portfolio is branded called Cash Farm, and revolves around the most popular farmyard characters – sheep, ducks, cows…. and of course two farmers.
Cash Farm has been localised and translated into 18 European languages in order to cater for the global audience accessed by the firm's white label websites.