Online cash processor Neteller plc has used the European i-Gaming Congress and Expo (EiG) in Barcelona this week as a platform to launch new products in its Merchant Payment Suite.
The Payment Suite features the Netbanx international payments gateway and the Neteller e-wallet. Netbanx allows merchants to accept card and non-card payments through multiple channels including online, contact centres, mail order and via automated phone systems. The Neteller e-wallet and attached pre-paid cards allow consumers to spend securely online as well as allowing merchants to increase customer lifetime value.
At EiG the Neteller management team announced the provision of new payment services to leading international gaming merchants BetClick and Genting Stanley. At these sites consumers will be able to deposit funds directly from their e-wallet using a number of payment methods, including all major international credit and debit cards, the POLi consumer Internet bank payment service, giropay, iDEAL, Directpay24 and Ukash. They will also be able to withdraw their winnings and spend them at over 30 million locations worldwide using the Neteller e-wallet and attached pre-paid cards.
Joint marketing agreements with Bet365, Betfred and Purple Lounge were also announced. Neteller has entered into multi-quarter joint marketing and branding agreements with these three gaming sites. Through these agreements the group and each of the merchants will jointly develop new and existing business while maintaining the loyalty of players playing at their sites.
In combination these new agreements are anticipated to drive several hundred thousand additional transactions per month for the Neteller as well as generating new consumer relationships for the e-wallet and its merchants.