Martin Higginson, the energetic entrepreneur and CEO of the UK interactive television gambling firm NetPlay made another shrewd move this week, acquiring Sky Channel 848 as a stablemate for the already purchased 847. The new channel will be used for the launch of the company's new blackjack product "Live BlackJack," scheduled to air at the end of this (May) month.
A statement from the company said the deal was agreed with previous owners Hollywood TV Ltd for a consideration of GBP 475 000, to be funded with 2.375 million NetPlay shares at 20 pence each.
“This is another key milestone in the evolution of our business," said Higginson. "Blackjack is the most popular game in traditional casinos and as such it was a natural progression for us to launch a “live” TV version of this popular game. Having a dedicated channel next door to our successful “Live Roulette” channel on Sky 847 makes perfect sense, allowing our customers to easily flick between channels depending on which game they want to play."