NetplayTV plc is on a roll, it appears. The UK interactive gambling firm has followed its major product exchange deal last week with Playtech with a two year agreement with top European gambling group Stanleybet International.
The agreement will see Netplay launch a new set of live betting products designed for land-based operations, with Stanleybet becoming the first retail distribution partner for the interactive company. The plan is to introduce the retail products initially in a hundred of Stanleybet's 1 400 shops, where customers will be able to enjoy NetPlay's classic branded live table games, such as Live Roulette, on dedicated terminals.
Netplay's new B2B division headed by Guy Templer (see previous InfoPowa report) will handle the Stanleybet contract. Most of Stanleybet International's outlets are in Italy, although the company also operates in Poland, Belgium and Germany.
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"Over the past two and half years we have worked hard to perfect our live interactive casino gaming offering. Customers are now demanding more from their gaming experience and we are uniquely positioned to deliver the customer exactly what he or she needs," said Martin Higginson, CEO of NetPlay TV plc.
"Our live interactive TV products beat their equivalent online games by a factor of more than six to one in revenue terms and generate player session lengths of over 90 minutes. This new deal with Stanleybet International is a significant milestone for the group. The move into supplying retail operators is a first for the company and opens up new global opportunities," he said.