Thursday,  November 10, 2011 :  Merger will produce content-rich software provider
 
Swedish software provider NYX Interactive AB (NYX) has acquired the Australian-based independent games supplier Nextgen Gaming Pty Ltd for an undisclosed consideration.
 
The businesses will merge to create a content-rich software provider combining the NYX bingo, lottery and casino modules with NextGen’s games catalogue and innovation in game design across the online, land-based, social and mobile distribution channels.
 
The acquisition will enable both providers to deliver a broader product and service offering to customers, owning a catalogue of over 300 gaming titles with more than 40 customers. Additionally placing placing the group in a strong position to profit from land-based casinos seeking to add an interactive offering to their portfolios, a company statement said.
 
The group will adopt a unified set of software standards enabling rapid delivery and distribution of content, including slots, table games, bingo, instant-win games and scratchcards to a notable customer-base that includes several World Lottery Association members, leading tier 1 operators and large casinos and sportsbooks.
 
The senior executive teams of both NYX and NextGen will be combined, with games development continuing from the base in Sydney, software development and operations in Stockholm and certain client-facing roles and executive management in London.
 
Commenting on the acquisition, David Flynn, chief executive office, NYX said: “NYX and NextGen are a perfect fit. In addition to a shared set of values between the two organisations, we share a highly scalable business model and enjoy respected reputations.
 
"Our combined entity will be much stronger and our customers will benefit from NextGen’s leading-edge games studio which produces some of the industry’s best performing games. We are very excited about our future together.”
 
Staffan Lindgren, co-founder of NYX added: “In light of the regulation of the European gaming markets, this strategic move puts us right in the sweet spot of what operators expect from their technology partners.”
 
Matt Davey, CEO of NextGen said: “Combining NYX’s proven bingo, casino and software solutions with the NextGen excellence in building engaging and profitable games enables us to massively improve our ability to offer market-leading product in a fast and flexible manner to our combined roster of customers.
 
"Leveraging our respective heritage in technology and product and our common employment cultures we are confident in our ability to develop, license and support a world-class suite of e-gaming products.”