1/22/10 – Two new sports betting operators have entered the market and gone live on the OddsMatrix white label platform.
Sports betting portal BeteXpress and online poker operator BestBet have launched the OddsMatrix fully managed sportsbook that is integrated with the GamMatrix gaming management platform to provide a fully managed turnkey sports betting service.
BestBet is part of the BestGames group of companies that currently operates a fast growing online poker room at Bestpoker.com, bingo play at Bestbingo.com and casino play site Bestcasino.com. Its new OddsMatrix-powered sportsbetting site is branded Betbet.com.
Henrik Magnusson, CEO of BestGames said that adding a sportsbook from OddsMatrix would enhance his company's continued expansion throughout Europe and in Latin America.
Stian Hornsletten, CEO of OddsMatrix parent group EveryMatrix said that the new orders underlined the power and flexibility of the OddsMatrix sports betting product. He added that the advtage of the system was that it can be integrated with a wide range of gaming management and processing platforms, thus enabling the product to be available in multiple jurisdictions.