1/12/10 – EveryMatrix's online sportsbook provider, OddsMatrix, has chalked up another order for its popular white label solution, with Scandinavian Internet gambling firm Tell Gaming joining a growing list of clients that includes Chili Gaming, Tower Gaming, Setanta Bet, NoiQ, BetFriends, Best Games, Pepe Games, BeteXpress, EasyPlayPoker, BetWize, JuegosLucky, Mermaid Poker, Sun Poker, Hellenic Poker and GUTS.com.

BofogLife SportsBook

One of the leading online casino and poker operators in the Scandinavian region, Tell Gaming plans to go live with the sportsbook in March this (2010) year, giving its customers a broader gambling service.
 
The OddsMatrix sportsbook will be integrated into Tell Gaming’s existing Microgaming-powered poker and casino platform, empowering customers to place bets on the new service using existing Tell Gaming accounts.
 
OddsMatrix fully managed sports betting solution enables poker; casino and bingo operators like Tell Gaming too rapidly and cost effectively launch a sportsbook product, without the risk and expense of setting up their own service. The company manages event creation, odds compilation and risk for Tell Poker, as well as providing an integrated player handling and bonus system, all delivered within a customised Tell Gaming design and back office.
 
Thomas Jonsson, marketing manager at Tell Gaming says “We have chosen OddsMatrix because it is a fully managed and low cost sportsbook with the most comprehensive range of markets available with competitive odds on the market today. The solution fits in well with our local target markets since our customers will be able to bet on events that interest them the most. We expect the sports book to be a key revenue generator for Tell Gaming this year because of the forthcoming World Cup 2010.”
 
Stian Hornsletten CEO of EveryMatrix says “We are happy to welcome Tell Gaming to the rapidly growing OddsMatrix sportsbook family. OddsMatrix will allow Tell Gaming to maintain focus on their core competences such as customer service and marketing while OddsMatrix will take care of the risk management.”
 
Tell Gaming has an unusual business model in that it was founded by gaming enthusiasts in 2006 and rewards players with ownership units. The operation is currently 20 percent owned by its players, who received a Euro 30 000 dividend this (January) month. There are plans to increase player ownership by a further 5 percent this year.
 
The operator also runs the Tell Academy to improve the skills of its players. Until now the company has focused on the Scandinavian region, but management has revealed plans to market more widely in Europe going forward.