December 15,2011 : This network may be on the selling block, but it is still attractive to companies looking for a Danish online poker home.
 
The Ongame poker network may have “for sale” signs up, but that has not slowed it down in its pursuit of a licence for the liberalised Danish online gambling market set to open up in January 2012.
 
A press release from the network Thursday advised that two new operators have joined Ongame – Bet24 and Scandic Bookmakers.
 
Ongame’s press material describes its two new skins as major operators in Denmark, and quotes Lars Kollind, poker manager at Bet24 as saying:
 
“We need specialists in poker to provide a complete poker experience, and that makes Ongame a perfect fit. Only Ongame can offer a presence in all markets as well as provide support for iPhone and Android devices.”
 
Claus Gemal Rasmussen, CEO at Scandic Bookmakers, added: “First-mover advantage is important for an operator like us. Denmark is a very important market with fierce competition. Ongame enables us to be present with a premium poker experience in Denmark from day one.”
 
Denmark is one of the most mature online poker markets in the world with 33.5 percent of its total gambling market attributed to online play compared with an average of 11 percent across Europe.
 
According to H2 Gambling Capital, an independent research firm, this market share is expected to grow to 43 percent during 2012 in Denmark with online poker revenue predicted to grow more than 60 percent to Euro 87 million.
 
David Pittel, md of Ongame, said: “Enabling our partners to enter every major regulated market on day one is our strategy. Ongame was among the first in Italy, first in France and we will soon be the first in Denmark and Spain as well.”
 
Earlier this week Ongame’s owner, bwin.party digital entertainment plc said it was at an advanced stage of selling the company