10/2/09 – Server Based Gaming specialist firm Inspired Gaming and the Irish online and land gambling group Paddy Power have extended their contractual relationship for a further four years.
The two companies have worked together since 2006, and Inspired will continue to supply Paddy Power's 79 outlets in the UK with 316 gaming machines as an exclusive supplier.
Paddy Power has spent recent years driving strong performance in its London-based shops and the bookmaker is now expanding the brand into other regions, such as Manchester and Scotland. Inspired will be an integral part of this expansion, supplying all the gaming machines and content to UK outlets.
Luke Alvarez, Chief Executive Officer of Inspired Gaming Group, commented: "Inspired is delighted to have worked so successfully with Paddy Power over the past three years as it established its UK retail base. To be reselected as Paddy Power's exclusive partner for gaming machines is especially exciting as they embark on further UK expansion."
Patrick Kennedy, Chief Executive of Paddy Power plc, added: "We are pleased to be renewing our machine supply contract with Inspired. We have some exciting growth plans for our UK business and, therefore, machines and content innovation and our partnership with Inspired will play a key role in that."
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