The London listed online and land betting group Leisure and Gaming plc has signed a sponsorship agreement with the Italian football club Unione Sportiva Città di Palermo which will see the brand of L&G subsidiary Betshop Italia achieving a higher profile.
Starting this (April) month, Palermo shirts will carry the logo of Betshop Italia, as will pitch-side advertising hoardings. The sponsorship agreement will continue until the end of the 2010/2011 league and will provide a number of joint marketing initiatives between Palermo and Betshop Italia.
Riccardo Tamiro, Italian country manager for L&G, comments: "Betshop and Palermo have a shared passion for football. We also have a common goal: to create value via a partnership based on respect and mutual benefit. We look forward to playing our part in Palermo's success, both on and off the pitch."
Gabriel Chaleplis, CEO of Betshop Group Europe, says, "Betshop Italia is the flagship of L&G, so I am delighted that we have managed to secure sponsorship with one of the top teams in Serie A – a league which is admired throughout Europe and the world. Betshop's commitment to the thriving Italian gaming market will be strengthened by our deal with Palermo, with both partners looking forward to enjoying the rewards of our alliance."