The Market-Pulse poker tracker site reports that Party Poker is enjoying increased action following the recent launch of its upgraded software and website.
Starting in September, the online poker provider's traffic rose 3 percent, surging to 21 percent in the first weeks of October (to an average of 5 200 players every 24-hour period) an indication that players approve of changes that have made the lobby easier to navigate, improved multi-tabling and several other innovative and user-friendly features including a new quick-seat function, live-action previews and customised images.
It may also be a hunger for the potential rewards of an aggressive promotions schedule the veteran operator has triggered – an impressive additional $4 million budget is currently being deployed.  The campaign includes $2 million in free cash draws, which is bound to attract many new players, and major investments in the millionaire-style "Big Deal" and "King of the Table" tournaments.