It seems just yesterday that the 3D online poker site PKR.com founded by Internet whiz Jez San, OBE – the first person ever to be awarded an OBE for services to the computer games industry – celebrated its one millionth player registration, yet this week that number had doubled, according to a press release from marketing director Simon Prodger. Characterising the company as being in the midst of an "impressive upswing", Prodger says that the magic 2 million player level was reached less than a year after passing the one million player benchmark.
"Only a handful of poker brands have ever reached this milestone and none have done it so quickly without taking US players," said Prodger. "We are delighted with our progress and look forward to making our third year even better."
According to PokerScout.com the next-gen poker site is the fastest growing online room that does not, at this time, accept US players and the second fastest growing site overall. The secret of its success is apparently an aggressive and varied marketing strategy, and a wide range of unique features like a special 'emote' control function and infinitely customisable characters in addition to high quality 3D functionality.
The site has been featured prominently in various popular magazines and recently launched PKR TV (see previous InfoPowa report), which is an hour long TV show that reaches over 15 million people across Europe. PKR also publishes Stacked, a consumer magazine.
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