11/27/09 – The British social games developer Playfish Limited has executed a beta launch of its new ‘Poker Rivals' application on the giant social networking site Facebook.
 
London-based Playfish was recently purchased for a reported $400 million by eletronic gaming industry giant Electronic Arts and is testing the waters with its new product following the success of Texas Hold’em Poker on Facebook by rival developer Zynga (see previous InfoPowa reports).
 
Avatars feature in ‘Poker Rivals' as players adopt virtual identities to compete with one another to win prizes or points enabling participants to purchase virtual properties and other assets using their winnings. The software includes a full tutorial.