1/26/10 – Hot on the heels of their joint announcement of extensive commercial collaboration, Scientific Games Corporation and Playtech plc have revealed that when today's (Tuesday) three day IGE-ICEi show open at Earl's Court in London, they will present together for the first time.
The trade show will be the first venue to feature the unique attributes of Playtech's B2B gaming software and comprehensive portfolio of products melded with Scientific Games' ability to provide added value, turnkey solutions to government-sponsored (B2G) and commercial (B2B) gaming operators.
Visitors can view this collaboration in Playtech's interactive booth No 5550, Playtech's Videobet booth No 3480 and Scientific Games' The Global Draw and Games Media booth number 4235.
Highlights of the combined displays include:
•Sciplay, Scientific Games and Playtech's new internet joint venture, will be on display for the first time. Sciplay offers an extensive library of creative and innovative game content for download and internet applications, including for poker, casino games, instant games, sports betting, skill games, bingo games and casual games to the lottery and player.
•Sciplay also offers a complete suite of internet gaming solutions to help lotteries effectively and cost efficiently manage and support their websites, while maximizing the value of every player visit.
•Operators will be able to see a more sophisticated and comprehensive content/terminal/management system offering for government and commercial operators. SG/PT will be demonstrating how they can integrate and cross-promote their instant ticket, traditional lottery, internet, video lottery and sports betting systems on one platform with far greater functionality.
•Scientific Games' wholly-owned subsidiaries, The Global Draw and Games Media, will showcase their new product offerings, including machines using Playtech's subsidiary Videobet technology. Videobet gives The Global Draw and Games Media the ability to combine server-based gaming and a casino management system in one comprehensive solution.
•The Global Draw will demonstrate Videobet's centralised reporting, slot accounting tools, real time alerts, configurable game settings, game updates and game shifting ensure total, as well as a sophisticated player loyalty and bonus system for effective, targeted marketing efforts.