Thursday September 3,2015 : PLAYTECH RETAIL DIVISION IN A.G.C. DEAL WITH TALARIUS
Ninety-two UK Quicksilver-branded venues to migrate to enterprise management system.
The retail division of Playtech plc has announced that it is integrating its retail software across more than half of Talarius’ Quicksilver-branded UK high street Adult Gaming Centres (AGC).
In partnership with SG Gaming, Playtech will work closely with Talarius over the coming months in order to ensure the smooth migration from its existing platform to Playtech’s full enterprise management system across 92 venues operating under the Quicksilver brand.
Talarius will also receive Playtech B3 games including classics such as Heart of the Jungle and branded content such as Little Britain, while the retail team will also work closely with Talarius to develop titles specifically designed for the AGC sector.
Playtech Retail powers 40,000 terminals globally offering its partners complete operational control through an ecosystem that connects all channels and ensures players enjoy the convenience of an omni-channel gaming experience.
The back office management tools include player, machine, content and multimedia management, rules-based rewards, jackpots, tournaments, bonusing, loyalty, CRM, responsible gaming, security, monitoring and business intelligence.
With real-time reporting, business intelligence, optimisation and player tracking capabilities, operators are able to manage and modify their activity based on success, while the system also allows operators to segment the estate based on the value to the business.
Talarius, a wholly owned subsidiary of the Australian-listed Tatts Group, is the UK’s largest operator of AGCs with more than 160 venues under its Quicksilver, Silvers and Winners brands.
Andy Whitworth, head of gaming strategy, Talarius, said: “This marks a new phase for many of our UK venues, offering premium multi-channel content and marketing mechanics previously unavailable in our market. This will not only benefit the business, but also most importantly, enhance our players’ overall gaming experience.”