Most innovative poker marketing idea this week comes from BestPoker.com on the Ongame Internet poker network, which is currently running qualifiers for its inaugural "Poker in the Sky" tournament.
 
The qualifiers are designed to whittle what is expected to be a large entry field down to just 22 players, who will then be hoisted 150 feet above the ground over Kungsträdgården in the heart of Stockholm, Sweden on a platform, using a giant crane. Definitely an eye-catching promotion that should give the players a genuine high.  Pokerstars
 
First prize for the sky high event is a brand new Kawasaki motorcycle, with other prizes including a Scott sport utility bicycle, an iPhone, a watch, and an Xbox. The event, expected to last approximately four hours, is scheduled to take place on May 13th.
 
Magnus Bjuggren, VIP Manager at Bestpoker.com says: "Poker in the Sky is something that we have planned for a long time. We have a lot of successful players at Bestpoker.com and this is a great opportunity for us to give the very best of the best – something no one else can."
 
Not since the heady days of the InterPoker extreme poker challenges, which involved all sorts of derring-do formats and exotic locations, has the industry seen such an attention-grabber as that proposed by BestPoker, and there is a possibility that the company will be staging other "out-there" events.
 
According to Robert Arfvidsson, Marketing Manager at Bestpoker.com, this could be only the first of a series of such events. "Hopefully, we will be bringing this concept to other cities in Europe and South America," says Arfvidsson. "[That] makes it even more exciting for the winner from Stockholm, to be able to defend his or her title in the next event."