Online and live poker fans alike can look forward to an absorbing new poker series on US cable television come August 2009.
Cable operator G4's new show "2 Months, $2 Million" is expected to debut with a new concept that follows the progress of four poker players competing to win $2 million collectively in two months. The series will be comprised of 10 x 30 minute programs and will be put together by Park Slope Promotions.
Laura Civiello, Vice President of Development for G4, says the series will appeal especially to the 18 to 34 year old poker-playing demographic that aspires to the exciting lifestyle the series portrays.
All four players selected for the series are accommplished Internet players who have won significant amounts of money playing poker. Jason “pr1nnyraid” Rosenkrantz, Brian “Flawless_Victory” Roberts, Emil “whitelime” Patel, and Dani “Ansky” Stern will be wagering their own money to ensure the right levels of tension, excitement and focus.
G4 has done its homework on the concept, holding focus groups with its viewers to assess the likely levels of interest. Civiello revealed that the “high risk, high reward” element appealed especially to the substantial young male demographic in the G4 audience, which is accessed across 65 million households in the United States.
“We’re definitely aiming at the guys who are plugged in," said Civiello. "This is the first generation that has grown up with the Internet. It’s changed the way they’ve socialized. Culturally, it gives them a new way of looking at things.”
G4 is owned by the Los Angeles-based media group Comcast, which includes E!, The Style Network, and FEARnet among kits top offerings.