10/22/09 – Those sports-minded marketers at online poker giant PokerStars.com have scored another promotional try by inking an agreement with Britain's Rugby Football Union.
The deal follows a slew of sports sponsorships by the Internet poker firm that have seen it positively associated with Mexican soccer teams, superior whiskey and luxury sports cars. In addition, the company brand has repeatedly been evident in sports like professional basketball, hockey and auto racing.
The two year deal will see Pokerstars recognised as the RFU's official online gaming and casino partner for the England team, with advertising privileges at major matches and world famous rugby stadia, access to tickets and autographed merchandise which could make valuable tournament prizes.
Julia Tasker, a Pokerstars marketing director, said: “As a brand we are excited to be involved with the RFU. This two-year sponsorship deal will continue to associate the PokerStars brand to premier sporting events and talent, whilst also enabling rugby fans to interact with the world’s premier online poker room in live environments."
The RFU deal will see Pokerstars enter the company of leading rugby sponsors like O2, Nike, Green Flag, Land Rover, EDF Energy and Emirates Airlines.
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