PurePlay, the largest legal U.S. play-for-cash online poker destination, announced this week that it has achieved record growth through 2008, doubling its player base to 1.7 million, which it claims is an order of magnitude larger than its nearest competitor.
"Our membership base remains unmatched among legal U.S. play-for-cash poker sites," said PurePlay CEO Jason Kellerman. "Our growth in 2008 validates our business model, which is to provide entertaining, challenging and financially rewarding opportunities to play poker with zero risk of losing money. We believe that our approach is geared for success at any time, but never more than now in today's economy where ‘thrift,' ‘value' and ‘risk-free' are watchwords in every household."
San Francisco-based PurePlay is the first and largest legal play-for-cash online poker destination, boasts Kellerman. Through a patented business model, PurePlay enables players to compete for cash without ever putting their own money at risk. The company was founded in November 2004 by Silicon Valley entrepreneurs with venture capital financial backing, and launched in November 2005. Kellerman says the site has awarded over $4 million and is the fastest growing legal online cash poker destination.