Redstar Poker brand extends into sports betting

Poker brand extends into sports betting
Red Star Poker, a popular Russian and Eastern European poker brand, has partnered with Sports Betting Tech (SBTech) for the launch of its sportsbetting website Red Star
Owned by RSP Entertainment N.V., Red Star's Poker arm utilises Cake Gaming software while Red Star Casino (RSP Casino) recently signed a deal with Microgaming's QuickFire .
The deal is important to Sports Betting Tech as the company focuses on increased penetration in to the Eastern European territories.
"Red Star is a leading and well-known established poker brand for the Eastern European markets and we are delighted to have them as one of our clients," said SBTech CEO Itai Zak. "This deal recognises the strength of our product and also our ability to provide a fully managed turnkey solution for online gaming operators looking to expand their offering into sports betting."
Sports Betting Tech recently partnered with UK Gaming Media Group for the launch in January 2012 of Mermaid Bet's Sportsbook in the newly regulated Danish market.
"We chose Sports Betting Tech because they offer a superior live betting product and a turnkey managed sports betting platform that instantly makes Red Star a significant player in the Eastern European betting market," commented Red Star's director of operations Maxim Brovko.