London-based Gaming Media Group added a new online gambling venue to its stable this week with the launch of Neogames-powered ScratchcardHeaven.com.
 
The site offers over 40 instant scratchcard games that appeal equally to both male and female players, targeting the wide 30-50-year- old demographic. The games include Fantasy, Sports, Casino and Classic Scratchcards, and Neogames has undertaken to provide two fresh games each month, which will be accompanied by attractive player promotions.
 
Gaming Media Group will offer the action in 10 different languages as part of its European localisation strategy.
 
Crispin Nieboer, CEO at Gaming Media explained: "We see the addition of ScratchcardHeaven.com as widening the appeal of our brand portfolio, responding to a growing demand for fun and easy to play games."
 
Gaming Media Group's subsidiary businesses include PokerHeaven.com, CasinoJoy.com, BingoJoy.com, BlackjackHeaven.com, ScratchcardHeaven.com and the Poker Channel.