1/27/10 – From http://www.recentpoker.com – Online scratch card provider Neogames, which has enjoyed extraordinary success in its market niche over the past year, has launched what it claims is the first mobile scratchcard platform in the UK.
Supporting over 100 different mobile devices, including all the main brands, the platform carries 10 of NeoGames' most popular scratch games.
NeoGames have developed a unique horizontal scrolling menu, which holds all the functions and changes dynamically according to the required actions. In addition, the mobile platform supports the regular applications including cashier, registration, cash out, history and player promotion adapted to the mobile environment.
"This is an exciting time for NeoGames as we venture into the future of gaming" Shay B. Joseph, managing director of NeoGames Network stated at the ICEi show this week. "By creating the mobile application, scratch cards can now be played anytime, anywhere; on the train, at the bus stop, even at the checkout in the supermarket."
He added that with its J2ME mobile technology and brand new WAP site, NeoGames' global white label and license partners are now able to offer UK players scratch card games on their mobile devices.
Neogames has been doing its marketing homework, reporting on a survey in the UK which confirmed its view that scratchcard gaming is an important new wave of activity in the industry.
The player demographic was gender-balanced and in the 35 to 55 year old age group, a spokesman revealed.
Lotteries facing increased competition on scratch cards have had to ramp up their action in the sector, with firms like the UK's Camelot reporting significant revenue increases from this form of gambling.
Neogames, which spent four years developing its proprietary technology, says it has signed over 20 games and white label contracts in the last 12 months and the pace shows no sign of abating.