The respected UK bookmaking firm Stan James is the latest client to join the client list of the UK skill games provider GameAccount. The multi-year deal enables Stan James' online customers to engage in playing GameAccount's market portfolio of online games including Gin Rummy; Multiplayer Blackjack; and Backgammon.
All GameAccount person-to-person skill games offer multi-table tournaments – a first for skill gaming – together with head-to-head cash games.
"Skill games broaden the demographic appeal of our online sportsbook offering, particularly relevant for southern Mediterranean and Middle Eastern countries where Backgammon is a cultural phenomenon," said Russell Young, Head of eGaming for Stan James. "GameAccount was chosen after an exhaustive process investigating the potential for these emerging games, the experience of potential suppliers and the technical capabilities of their respective platforms."
Stan James becomes the first licensee sportsbook operator in 2008 to join the GameAccount Network following membership by other leading bookie firms like William Hill, BoyleSports, PaddyPower and Sportingbet Europe.
All GameAccount licensees enjoy the benefits of GameAccount's recent software upgrade which includes navigation enhancements for the games lobby, more information for tournament players and brand new side games. Players can now easily find and register for the next tournament to start and simply navigate between game tables. And for the first time in the skill gaming industry, players can launch side games from the game lobby without missing a moment of live person-to-person skill gaming action.
"We are delighted to welcome Stan James into our fast-growing Network, which has experienced explosive growth in player numbers and staking activity," said Kevin Dale, Chief Executive Officer at GameAccount.
"Our blue-chip corporate customers benefit from unique skill gaming software in attracting new players – reducing the dreaded churn and driving meaningful revenues comparable to poker. Gin Rummy, Backgammon and our unique Multiplayer Blackjack form a compelling suite of person-to-person games super-charged by the presence of new instant win side games to fill idle minutes. GameAccount is integrated with several sportsbook platforms including Orbis and Finsoft. Stan James is our third licensee sportsbook operator utilising the Finsoft sports betting software platform."
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