1/7/10 – The UK gambling group Sportech has disclosed that it could soon be extending the reach of its football pools through a deal with the tabloid newspaper publisher Trinity Mirror, which counts the popular Daily Mirror newspaper in its stable. The deal will be centred on traditional coupons and the Spot the Ball competition.
Such an agreement will enhance coverage for the pools which already includes football pools online and via Ladbrokes betting shops, newsagents, and a network of home visitor collectors.
Sportech CEO Ian Penrose said: “We have been in talks with Trinity Mirror for a few months and I’m pleased that the coupons will appear in the paper. It is considered by both parties that many Mirror readers are still interested in the Classic Football Pools and Spot the Ball, and we are pleased to be able to re-introduce these traditional games to the paper."
Littlewoods, the famous original pools operator, was formed in 1923 and bought by Sportech in 2 000 (see previous InfoPowa report).
The deal is intially planned to last until after this year’s World Cup in South Africa.